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The New Product Problem: An Approach for Investigating Product Failures

Author

Listed:
  • William R. Dillon

    (University of Massachusetts)

  • Roger Calantone

    (McGill University)

  • Parker Worthing

    (University of Massachusetts)

Abstract

This paper discusses a recently developed variable selection procedure suitable when the available data have discrete components. In the context of the new product problem, a modification to the basic methodology is proposed with a view of identifying product profiles closely associated with success or early failure. A comparative analysis is also undertaken in which the new method is contrasted with the more widely used linear discriminant approach. The results indicate that the proposed methodology stands up well to the more common approach in terms of both practical and classification efficacy.

Suggested Citation

  • William R. Dillon & Roger Calantone & Parker Worthing, 1979. "The New Product Problem: An Approach for Investigating Product Failures," Management Science, INFORMS, vol. 25(12), pages 1184-1196, December.
    • Handle: RePEc:inm:ormnsc:v:25:y:1979:i:12:p:1184-1196
    DOI: 10.1287/mnsc.25.12.1184
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    Citations

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    Cited by:

    1. Scott A. Shane & Karl T. Ulrich, 2004. "50th Anniversary Article: Technological Innovation, Product Development, and Entrepreneurship in Management Science," Management Science, INFORMS, vol. 50(2), pages 133-144, February.
    2. Christina Guenther, 2009. "Pioneer burnout: Radical product innovation and firm capabilities," Papers on Economics and Evolution 2009-22, Philipps University Marburg, Department of Geography.
    3. Greta Falavigna, 2011. "An artificial neural network approach for assigning rating judgements to Italian Small Firms," CERIS Working Paper 201104, CNR-IRCrES Research Institute on Sustainable Economic Growth - Torino (TO) ITALY - former Institute for Economic Research on Firms and Growth - Moncalieri (TO) ITALY.
    4. Schewe, Gerhard, 1991. "Key factors of successful innovation management," Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel 274, Christian-Albrechts-Universität zu Kiel, Institut für Betriebswirtschaftslehre.

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