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A Competitive Pricing Model

Author

Listed:
  • Hani I. Mesak

    (Kuwait University, State of Kuwait)

  • Richard C. Clelland

    (University of Pennsylvania)

Abstract

This paper is principally concerned with the development of a competitive pricing model aimed at predicting the impact of a vector of price increases on sales of a given brand of a low priced, frequently purchased product. The model has its base in a set of assumptions describing the purchasing behavior of the individual consumer. A method for testing the model against empirical data is described and illustrated. The competitive pricing model is found to perform somewhat better than a simple regression model in the application reported.

Suggested Citation

  • Hani I. Mesak & Richard C. Clelland, 1979. "A Competitive Pricing Model," Management Science, INFORMS, vol. 25(11), pages 1057-1068, November.
    • Handle: RePEc:inm:ormnsc:v:25:y:1979:i:11:p:1057-1068
    DOI: 10.1287/mnsc.25.11.1057
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    Cited by:

    1. Rodrigo Menon Simões Moita & Daniel Silv, 2014. "Follow The Leader: Competition In The Auto Financing Sector," Anais do XLI Encontro Nacional de Economia [Proceedings of the 41st Brazilian Economics Meeting] 136, ANPEC - Associação Nacional dos Centros de Pós-Graduação em Economia [Brazilian Association of Graduate Programs in Economics].
    2. Mesak, Hani I. & Calloway, James A., 1995. "A pulsing model of advertising competition: A game theoretic approach, part B -- Empirical application and findings," European Journal of Operational Research, Elsevier, vol. 86(3), pages 422-433, November.

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