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An Empirical Evaluation of a Composite Heterogeneous Model of Brand Choice and Purchase Timing Behavior

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  • Fred S. Zufryden

    (University of Southern California)

Abstract

In a previous article, a new model of brand choice and purchase timing behavior has been discussed with respect to its theoretical foundations and mathematical development (Zufryden, F. S. 1977. A composite heterogeneous model of brand choice and purchase timing behavior, theoretical development. Management Sci. 24 (2, October).). This article first develops a new statistical methodology to estimate the model's parameters. Then, the model is empirically evaluated and compared to several previous stochastic models in an actual market situation. The empirical evidence provides strong support of the viability of the proposed model given its ability to describe and predict measures of market behavior and product performance that are of importance to marketing managers. Such measures of market behavior as the cumulative penetration, trial and repeat purchase patterns of a chosen brand all appear to coincide closely with actual data.

Suggested Citation

  • Fred S. Zufryden, 1978. "An Empirical Evaluation of a Composite Heterogeneous Model of Brand Choice and Purchase Timing Behavior," Management Science, INFORMS, vol. 24(7), pages 761-773, March.
    • Handle: RePEc:inm:ormnsc:v:24:y:1978:i:7:p:761-773
    DOI: 10.1287/mnsc.24.7.761
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    Cited by:

    1. Trinh, Giang & Wright, Malcolm J., 2022. "Predicting future consumer purchases in grocery retailing with the condensed Poisson lognormal model," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    2. Gould, Brian W., 1997. "Factors Affecting the Timing of Purchases of Butter, Margarine and Blends: A Competing Good Analysis," Staff Papers 200592, University of Wisconsin-Madison, Department of Agricultural and Applied Economics.
    3. Gould, Brian W., 1996. "Consumer Promotion And Purchase Timing: The Case Of Cheese," Staff Papers 12664, University of Wisconsin-Madison, Department of Agricultural and Applied Economics.
    4. Jeongwen Chiang & Ching-Fan Chung & Emily Cremers, 2001. "Promotions and the pattern of grocery shopping time," Journal of Applied Statistics, Taylor & Francis Journals, vol. 28(7), pages 801-819.

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