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Multi-Attribute Utility Models: A Review of Field and Field-Like Studies

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  • George P. Huber

    (University of Wisconsin, Madison)

Abstract

This article contains a review of published field and field-like research studies concerned with the development and use of multi-attribute utility models. Since the clients or experimental subjects who participated in these studies were all occupationally experienced in making the utility judgments required of them, it is felt that these particular findings would be useful in the practice of management science. Multi-attribute utility models are models designed to obtain the utility of items or alternatives that must be evaluated on more than one criterion. The additive and multiplicative model forms are examined, and methods for estimating the model parameters are presented.

Suggested Citation

  • George P. Huber, 1974. "Multi-Attribute Utility Models: A Review of Field and Field-Like Studies," Management Science, INFORMS, vol. 20(10), pages 1393-1402, June.
    • Handle: RePEc:inm:ormnsc:v:20:y:1974:i:10:p:1393-1402
    DOI: 10.1287/mnsc.20.10.1393
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    Cited by:

    1. Kleijnen, J.P.C., 1978. "Scoring methods, multiple criteria, and utility analysis," Research Memorandum FEW 76, Tilburg University, School of Economics and Management.
    2. Mofidi, Seyed Shahab & Pazour, Jennifer A., 2019. "When is it beneficial to provide freelance suppliers with choice? A hierarchical approach for peer-to-peer logistics platforms," Transportation Research Part B: Methodological, Elsevier, vol. 126(C), pages 1-23.
    3. Dillon, John L. & Perry, Chad, 1977. "Multiattribute Utility Theory, Multiple Objectives And Uncertainty In Ex Ante Project Evaluation," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 45(01-2), pages 1-25, March.
    4. Abbie Griffin & John R. Hauser, 1993. "The Voice of the Customer," Marketing Science, INFORMS, vol. 12(1), pages 1-27.
    5. Farrokh Alemi, 1987. "Subjective and Objective Methods of Evaluating Social Programs," Evaluation Review, , vol. 11(6), pages 765-774, December.
    6. Yicheng Song & Nachiketa Sahoo & Elie Ofek, 2019. "When and How to Diversify—A Multicategory Utility Model for Personalized Content Recommendation," Management Science, INFORMS, vol. 65(8), pages 3737-3757, August.
    7. Hu, Kejia & Tan, Qian & Zhang, Tianyuan & Wang, Shuping, 2020. "Assessing technology portfolios of clean energy-driven desalination-irrigation systems with interval-valued intuitionistic fuzzy sets," Renewable and Sustainable Energy Reviews, Elsevier, vol. 132(C).
    8. Souhir Ben Salah & Wafa Ben Yahia & Omar Ayadi & Faouzi Masmoudi, 2020. "A Bilateral Multi-Attribute Negotiation-Based Approach for a VE Configuration," Group Decision and Negotiation, Springer, vol. 29(5), pages 923-947, October.
    9. James E. Smith & Detlof von Winterfeldt, 2004. "Anniversary Article: Decision Analysis in Management Science," Management Science, INFORMS, vol. 50(5), pages 561-574, May.

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