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Information Processing Model of Executive Decision

Author

Listed:
  • John A. Howard

    (Columbia University)

  • William M. Morgenroth

    (Ohio State University)

Abstract

Company information systems demand a better understanding of the nature of the executive's decision process. Above all his information requirements must be specified. The capacity to specify these requirements is the hallmark of the information-processing model. An example of the form of the simulation of a pricing decision process is presented. The model, a binary flow chart type, simulates the pricing decision in a differentiated oligopolistic market. The validity of the model is established by comparing the two kinds of predictions that it makes--output and process--with reality. A number of problems encountered in developing models of this type are discussed. Some of the broader implications of these models are described and others are briefly mentioned.

Suggested Citation

  • John A. Howard & William M. Morgenroth, 1968. "Information Processing Model of Executive Decision," Management Science, INFORMS, vol. 14(7), pages 416-428, March.
    • Handle: RePEc:inm:ormnsc:v:14:y:1968:i:7:p:416-428
    DOI: 10.1287/mnsc.14.7.416
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    Cited by:

    1. Florian Stroh & Robert Winter & Felix Wortmann, 2011. "Method Support of Information Requirements Analysis for Analytical Information Systems," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 3(1), pages 33-43, February.
    2. Lai, Wen-Hsiang & Chen, Hsiang-Yi, 2013. "Extreme internal–external industrial-service flexibilities and interfirm cooperative networks in high-technology machine manufacturing," Journal of Business Research, Elsevier, vol. 66(11), pages 2234-2244.
    3. Chen, Shieh-Liang & Liang, Hao-An, 2014. "Cause mapping of simple and complex marketing strategies," Journal of Business Research, Elsevier, vol. 67(1), pages 2867-2876.
    4. Andrea Prado & Arch Woodside, 2015. "Deepening Understanding of Certification Adoption and Non-Adoption of International-Supplier Ethical Standards," Journal of Business Ethics, Springer, vol. 132(1), pages 105-125, November.
    5. Bogomolova, Svetlana & Szabo, Marietta & Kennedy, Rachel, 2017. "Retailers' and manufacturers' price-promotion decisions: Intuitive or evidence-based?," Journal of Business Research, Elsevier, vol. 76(C), pages 189-200.
    6. Wierenga, Berend, 2011. "Managerial decision making in marketing: The next research frontier," International Journal of Research in Marketing, Elsevier, vol. 28(2), pages 89-101.
    7. Ozbek, O. Volkan, 2020. "The Market Success of Corporate Spin-offs: Do CEO External Directorships, Age, and Their Interactions Matter?," American Business Review, Pompea College of Business, University of New Haven, vol. 23(2), pages 241-259, November.
    8. Woodside, Arch G., 2014. "Embrace•perform•model: Complexity theory, contrarian case analysis, and multiple realities," Journal of Business Research, Elsevier, vol. 67(12), pages 2495-2503.

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