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A Theory of Market Behavior After Innovation

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  • George H. Haines, Jr.

    (U.S. Army Natick Laboratories)

Abstract

This paper is a report of a study of innovation of consumer nondurable products. A simple hypothesis about consumer behavior in short run, non-equilibrium situations is presented. Following classical economic methodology, the behavior of individuals is then aggregated. This aggregate equation form is tested and shown to be not rejected by the data. The effect of marketing actions of the firm upon consumer behavior is also explored.

Suggested Citation

  • George H. Haines, Jr., 1964. "A Theory of Market Behavior After Innovation," Management Science, INFORMS, vol. 10(4), pages 634-658, July.
    • Handle: RePEc:inm:ormnsc:v:10:y:1964:i:4:p:634-658
    DOI: 10.1287/mnsc.10.4.634
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    Cited by:

    1. Scott A. Shane & Karl T. Ulrich, 2004. "50th Anniversary Article: Technological Innovation, Product Development, and Entrepreneurship in Management Science," Management Science, INFORMS, vol. 50(2), pages 133-144, February.
    2. Frank M. Bass, 2004. "A New Product Growth for Model Consumer Durables," Management Science, INFORMS, vol. 50(12_supple), pages 1825-1832, December.
    3. Giulio Rossetti & Letizia Milli & Fosca Giannotti & Dino Pedreschi, 2017. "Forecasting success via early adoptions analysis: A data-driven study," PLOS ONE, Public Library of Science, vol. 12(12), pages 1-21, December.

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