IDEAS home Printed from https://ideas.repec.org/a/inm/ormksc/v44y2025i1p242-242.html
   My bibliography  Save this article

Rejoinder: “Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence”

Author

Listed:
  • Jeffrey D. Shulman

    (Michael G. Foster School of Business, University of Washington, Seattle, Washington 98195)

  • Marcus Cunha

    (Terry College of Business, University of Georgia, Athens, Georgia 30605)

  • Julian K. Saint Clair

    (College of Business Administration, Loyola Marymount University, Los Angeles, California 90045)

Abstract

Prior research found that providing uncertainty-reducing information can increase product returns or service cancellations when judgments are reference-dependent and losses loom larger than gains. This paper revisits the analytical proof to demonstrate that the results hold when an implicit assumption is made explicit.

Suggested Citation

  • Jeffrey D. Shulman & Marcus Cunha & Julian K. Saint Clair, 2025. "Rejoinder: “Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence”," Marketing Science, INFORMS, vol. 44(1), pages 242-242, January.
    • Handle: RePEc:inm:ormksc:v:44:y:2025:i:1:p:242-242
    DOI: 10.1287/mksc.2024.1022
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1287/mksc.2024.1022
    Download Restriction: no
    File URL: https://libkey.io/10.1287/mksc.2024.1022?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:inm:ormksc:v:44:y:2025:i:1:p:242-242. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Asher (email available below). General contact details of provider: https://edirc.repec.org/data/inforea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.