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Editorial ---Report of the Marketing Science Editorial Review Committee

Author

Listed:
  • Peter S. Fader

    (University of Pennsylvania, Philadelphia, Pennsylvania 19104)

  • Bart J. Bronnenberg

    (Tilburg University, 5000 LE Tilburg, The Netherlands)

  • Ganesh Iyer

    (University of California, Berkeley, Berkeley, California 94720)

  • Scott A. Neslin

    (Dartmouth College, Hanover, New Hampshire 03755)

  • Oded Netzer

    (Columbia University, New York, New York 10027)

  • Kannan Srinivasan

    (Carnegie Mellon University, Pittsburgh, Pennsylvania 15213)

Abstract

This is an abridged version of an evaluation report for Marketing Science , which was commissioned by the INFORMS Publications Committee as part of its periodic review of every INFORMS journal. The coauthors listed here comprised the task force that conducted the research project and strategic analysis described below.

Suggested Citation

  • Peter S. Fader & Bart J. Bronnenberg & Ganesh Iyer & Scott A. Neslin & Oded Netzer & Kannan Srinivasan, 2014. "Editorial ---Report of the Marketing Science Editorial Review Committee," Marketing Science, INFORMS, vol. 33(2), pages 159-162, March.
    • Handle: RePEc:inm:ormksc:v:33:y:2014:i:2:p:159-162
    DOI: 10.1287/mksc.2013.0843
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