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Database Submission—The Evolving Social Network of Marketing Scholars

Author

Listed:
  • Jacob Goldenberg

    (School of Business Administration, Hebrew University of Jerusalem, 91905 Jerusalem, Israel; and Columbia Business School, Columbia University, New York, New York 10027)

  • Barak Libai

    (Leon Recanati Graduate School of Business Administration, Tel Aviv University, 69978 Tel Aviv, Israel)

  • Eitan Muller

    (Leon Recanati Graduate School of Business Administration, Tel Aviv University, 69978 Tel Aviv, Israel; and Stern School of Business, New York University, New York, New York 10012)

  • Stefan Stremersch

    (Erasmus School of Economics, Erasmus University Rotterdam, 3000 DR Rotterdam, The Netherlands; and IESE Business School, Universidad de Navarra, 08034 Barcelona, Spain)

Abstract

The interest in social networks among marketing scholars and practitioners has sharply increased in the last decade. One social network of which network scholars increasingly recognize the unique value is the academic collaboration (coauthor) network. We offer a comprehensive database of the collaboration network among marketing scholars over the last 40 years (available at http://mktsci.pubs.informs.org. Based on the ProQuest database, it documents the social collaboration among researchers in dozens of the leading marketing journals, enabling us to create networks of active marketing researchers. Unlike most of the published academic collaboration research, our database is dynamic and follows the evolution of the field over many years. In this paper, we describe the database and point to some basic network descriptives that lead to interesting research questions. We believe this database can be of much value to researchers interested in the evolution of social networks over time, as well as the specific evolution of the marketing discipline. The data set described in this paper is maintained by the authors and available through http://mktsci.pubs.informs.org

Suggested Citation

  • Jacob Goldenberg & Barak Libai & Eitan Muller & Stefan Stremersch, 2010. "Database Submission—The Evolving Social Network of Marketing Scholars," Marketing Science, INFORMS, vol. 29(3), pages 561-567, 05-06.
    • Handle: RePEc:inm:ormksc:v:29:y:2010:i:3:p:561-567
    DOI: 10.1287/mksc.1090.0539
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    References listed on IDEAS

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    Cited by:

    1. Rosenzweig, Stav & Grinstein, Amir & Ofek, Elie, 2016. "Social network utilization and the impact of academic research in marketing," International Journal of Research in Marketing, Elsevier, vol. 33(4), pages 818-839.
    2. Xingyu Chen & Xing Li & Dai Yao & Zhimin Zhou, 2019. "Seeking the support of the silent majority: are lurking users valuable to UGC platforms?," Journal of the Academy of Marketing Science, Springer, vol. 47(6), pages 986-1004, November.
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    4. Stremersch, Stefan & Camacho, Nuno & Vanneste, Sofie & Verniers, Isabel, 2015. "Unraveling scientific impact: Citation types in marketing journals," International Journal of Research in Marketing, Elsevier, vol. 32(1), pages 64-77.
    5. Bang, Youngsok & Lee, Dong-Joo & Bae, Yoon-Soo & Ahn, Jae-Hyeon, 2012. "Improving information security management: An analysis of ID–password usage and a new login vulnerability measure," International Journal of Information Management, Elsevier, vol. 32(5), pages 409-418.
    6. Stremersch, S. & Camacho, N.M.A. & Vanneste, S. & Verniers, I.W.J., 2014. "Unraveling Scientific Impact," ERIM Report Series Research in Management ERS-2014-014-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    7. Yansong Hu & Christophe Van den Bulte, 2014. "Nonmonotonic Status Effects in New Product Adoption," Marketing Science, INFORMS, vol. 33(4), pages 509-533, July.
    8. Cho, Yung-Jan & Fu, Pei-Wen & Wu, Chi-Cheng, 2017. "Popular Research Topics in Marketing Journals, 1995–2014," Journal of Interactive Marketing, Elsevier, vol. 40(C), pages 52-72.

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