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—Special Section Introduction

Author

Listed:
  • John H. Roberts

    (University of New South Wales, Kensington, Sydney, New South Wales 2052, Australia, and London Business School, London NW1 4SA, United Kingdom)

  • Gary L. Lilien

    (Smeal College of Business, The Pennsylvania State University, University Park, Pennsylvania 16802)

Abstract

We introduce the work of the finalists in the 2007 ISMS Practice Prize Competition, representing the best examples of rigor plus relevance that our profession produces. The winner, describing a collaboration between National Academies Press and a team based at the University of Maryland, involves a sequenced program of research to calibrate price sensitivity of digital media. The other two finalists address a model to optimize the distribution of used cars geographically depending on local conditions, and a model to use price and distribution strategies to improve product profitability of P&G's heavy-duty detergent brands in India.

Suggested Citation

  • John H. Roberts & Gary L. Lilien, 2009. "—Special Section Introduction," Marketing Science, INFORMS, vol. 28(4), pages 617-619, 07-08.
    • Handle: RePEc:inm:ormksc:v:28:y:2009:i:4:p:617-619
    DOI: 10.1287/mksc.1080.0478
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