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—Discussion on “Website Morphing” by Hauser, Urban, Liberali, and Braun

Author

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  • John Gittins

    (Department of Statistics, Oxford University, Oxford OX1 3TG, United Kingdom)

Abstract

These comments are a tribute to an impressive paper and suggestions for clarification of some fairly minor issues.

Suggested Citation

  • John Gittins, 2009. "—Discussion on “Website Morphing” by Hauser, Urban, Liberali, and Braun," Marketing Science, INFORMS, vol. 28(2), pages 225-225, 03-04.
    • Handle: RePEc:inm:ormksc:v:28:y:2009:i:2:p:225-225
    DOI: 10.1287/mksc.1080.0475
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    References listed on IDEAS

    as
    1. John R. Hauser & Glen L. Urban & Guilherme Liberali & Michael Braun, 2009. "Website Morphing," Marketing Science, INFORMS, vol. 28(2), pages 202-223, 03-04.
    2. John R. Hauser & Glen L. Urban & Guilherme Liberali & Michael Braun, 2009. "—Response to Comments on “Website Morphing”," Marketing Science, INFORMS, vol. 28(2), pages 227-228, 03-04.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    website morphing; Gittins index;

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