IDEAS home Printed from https://ideas.repec.org/a/inm/ormksc/v28y2009i2p225-225.html
   My bibliography  Save this article

—Discussion on “Website Morphing” by Hauser, Urban, Liberali, and Braun

Author

Listed:
  • John Gittins

    (Department of Statistics, Oxford University, Oxford OX1 3TG, United Kingdom)

Abstract

These comments are a tribute to an impressive paper and suggestions for clarification of some fairly minor issues.

Suggested Citation

  • John Gittins, 2009. "—Discussion on “Website Morphing” by Hauser, Urban, Liberali, and Braun," Marketing Science, INFORMS, vol. 28(2), pages 225-225, 03-04.
    • Handle: RePEc:inm:ormksc:v:28:y:2009:i:2:p:225-225
    DOI: 10.1287/mksc.1080.0475
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1287/mksc.1080.0475
    Download Restriction: no
    File URL: https://libkey.io/10.1287/mksc.1080.0475?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. John R. Hauser & Glen L. Urban & Guilherme Liberali & Michael Braun, 2009. "—Response to Comments on “Website Morphing”," Marketing Science, INFORMS, vol. 28(2), pages 227-228, 03-04.
    2. John R. Hauser & Glen L. Urban & Guilherme Liberali & Michael Braun, 2009. "Website Morphing," Marketing Science, INFORMS, vol. 28(2), pages 202-223, 03-04.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Oberoi, Poonam & Patel, Chirag & Haon, Christophe, 2017. "Technology sourcing for website personalization and social media marketing: A study of e-retailing industry," Journal of Business Research, Elsevier, vol. 80(C), pages 10-23.
    2. Andrew Gelman, 2009. "—Discussion of the Article “Website Morphing”," Marketing Science, INFORMS, vol. 28(2), pages 226-226, 03-04.
    3. John Hauser, 2011. "A marketing science perspective on recognition-based heuristics (and the fast-and-frugal paradigm)," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 6(5), pages 396-408, July.
    4. repec:cup:judgdm:v:6:y:2011:i:5:p:396-408 is not listed on IDEAS
    5. Eric Johnson & Suzanne Shu & Benedict Dellaert & Craig Fox & Daniel Goldstein & Gerald Häubl & Richard Larrick & John Payne & Ellen Peters & David Schkade & Brian Wansink & Elke Weber, 2012. "Beyond nudges: Tools of a choice architecture," Marketing Letters, Springer, vol. 23(2), pages 487-504, June.

    More about this item

    Keywords

    website morphing; Gittins index;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:inm:ormksc:v:28:y:2009:i:2:p:225-225. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Asher (email available below). General contact details of provider: https://edirc.repec.org/data/inforea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.