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—Discussion of “Website Morphing”

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  • Hal Varian

    (School of Information, University of California, Berkeley, Berkeley, California 94720)

Abstract

Website morphing seems to be a useful technique, with applications beyond matching cognitive style.

Suggested Citation

  • Hal Varian, 2009. "—Discussion of “Website Morphing”," Marketing Science, INFORMS, vol. 28(2), pages 224-224, 03-04.
    • Handle: RePEc:inm:ormksc:v:28:y:2009:i:2:p:224-224
    DOI: 10.1287/mksc.1080.0471
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    Keywords

    website; morphing; discussion;
    All these keywords.

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