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Introduction to the Special Issue on Managerial Decision Making

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  • Richard Staelin

    (Fuqua School of Business, Duke University, Durham, NC 27708-0120)

Abstract

This issue is all about managerial decision making, i.e., how managers go about making decisions and how these decisions can be improved via good marketing analyses. As such it differs somewhat from the regular issues of in that it contains no analytic models or papers that focus only on methodology. Yet it still is true to the overall mission of the journal: it addresses areas of inquiry relevant to marketing practitioners and academics.

Suggested Citation

  • Richard Staelin, 1999. "Introduction to the Special Issue on Managerial Decision Making," Marketing Science, INFORMS, vol. 18(3), pages 195-195.
    • Handle: RePEc:inm:ormksc:v:18:y:1999:i:3:p:195-195
    DOI: 10.1287/mksc.18.3.195
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