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A Relatively Unbiased Measure of Discrimination Ability in Product Design: An Addendum to Buchanan and Henderson (1992)

Author

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  • Pamela W. Henderson

    (Washington State University)

  • Bruce Buchanan

    (New York University)

Abstract

In this addendum, we present a measure of discrimination ability that is free of the downwardly biasing assumptions of previous discrimination measures. We discuss the magnitude of the bias in the previous measures, the reliability of all of the measures, intercorrelations among them, and their appropriate uses.

Suggested Citation

  • Pamela W. Henderson & Bruce Buchanan, 1995. "A Relatively Unbiased Measure of Discrimination Ability in Product Design: An Addendum to Buchanan and Henderson (1992)," Marketing Science, INFORMS, vol. 14(2), pages 250-252.
    • Handle: RePEc:inm:ormksc:v:14:y:1995:i:2:p:250-252
    DOI: 10.1287/mksc.14.2.250
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    Keywords

    new product research; buyer behavior; taste tests; discrimination ability; affect and cognition; Bayesian true scores;
    All these keywords.

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    1. Pam Henderson in Wikipedia English

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