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Developing a Foundation for Strategy at Seagate Software

Author

Listed:
  • Ralph L. Keeney

    (Center for Telecommunications Management, Marshall School of Business, University of Southern California, Los Angeles, California 90089)

Abstract

Seagate Software provides tools and applications for managing and accessing information. In 1995, Seagate Technology began building the company using a strategy of acquiring software companies with synergistic products for information, network, and storage management. After over a dozen acquisitions, it needed to integrate them into a single company with a common vision and a shared sense of values. To help, Seagate used value-focused thinking to create and organize a complete set of company objectives based on discussions with key individuals, originally from several different acquired companies. The discussions also provided a list of issues and decision opportunities to address. Seagate used the objectives as a foundation for talking about the desired properties of vision and mission statements and creating several possibilities for each. The process and the resulting vision and mission statements contributed to creating a single company with clear, agreed-upon direction.

Suggested Citation

  • Ralph L. Keeney, 1999. "Developing a Foundation for Strategy at Seagate Software," Interfaces, INFORMS, vol. 29(6), pages 4-15, December.
    • Handle: RePEc:inm:orinte:v:29:y:1999:i:6:p:4-15
    DOI: 10.1287/inte.29.6.4
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    Cited by:

    1. Samuel D. Bond & Kurt A. Carlson & Ralph L. Keeney, 2008. "Generating Objectives: Can Decision Makers Articulate What They Want?," Management Science, INFORMS, vol. 54(1), pages 56-70, January.

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