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Creativity in MS/OR: Value-Focused Thinking—Creativity Directed toward Decision Making

Author

Listed:
  • Ralph L. Keeney

    (University of Southern California, Los Angeles, California 90089)

Abstract

One key principle of creative thinking that differs from those for conventional problem solving is to separate idea generation from idea evaluation and idea selection. In this guest column, Ralph Keeney proposes “value-focused thinking” as a means of generating alternatives for decision problems and of identifying decision opportunities where time and effort could be productively invested.

Suggested Citation

  • Ralph L. Keeney, 1993. "Creativity in MS/OR: Value-Focused Thinking—Creativity Directed toward Decision Making," Interfaces, INFORMS, vol. 23(3), pages 62-67, June.
    • Handle: RePEc:inm:orinte:v:23:y:1993:i:3:p:62-67
    DOI: 10.1287/inte.23.3.62
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    Citations

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    Cited by:

    1. Rivelino R. De Icaza & Gregory S. Parnell & Edward A. Pohl, 2019. "Gulf Coast Port Selection Using Multiple-Objective Decision Analysis," Decision Analysis, INFORMS, vol. 16(2), pages 87-104, June.
    2. Jay Parekh & Azain Jaffer & Urvi Bhanushali & Shekhar Shukla, 2021. "Disintermediation in medical tourism through blockchain technology: an analysis using value-focused thinking approach," Information Technology & Tourism, Springer, vol. 23(1), pages 69-96, March.
    3. Jay Parekh & Azain Jaffer & Urvi Bhanushali & Shekhar Shukla, 0. "Disintermediation in medical tourism through blockchain technology: an analysis using value-focused thinking approach," Information Technology & Tourism, Springer, vol. 0, pages 1-28.

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