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The Success of High-Technology Firms: Early Technological and Marketing Influences

Author

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  • Edward B. Roberts

    (Sloan School of Management, Massachusetts Institute of Technology, 50 Memorial Drive, Cambridge, Massachusetts 02139)

Abstract

The success of high-technology companies depends upon many factors, among them technological and marketing influences at or soon after company founding. For a sample of newly founded companies in the Greater Boston area, rapid transfer of technology from an advanced technology-based “incubating organization,” an initial focus upon product development and manufacture, visible marketing organization and practices, and accurate understanding of customer needs and competition are apparent among the more successful.

Suggested Citation

  • Edward B. Roberts, 1992. "The Success of High-Technology Firms: Early Technological and Marketing Influences," Interfaces, INFORMS, vol. 22(4), pages 3-12, August.
    • Handle: RePEc:inm:orinte:v:22:y:1992:i:4:p:3-12
    DOI: 10.1287/inte.22.4.3
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    Citations

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    Cited by:

    1. Zahra, Shaker A., 1996. "Technology strategy and new venture performance: A study of corporate-sponsored and independent biotechnology ventures," Journal of Business Venturing, Elsevier, vol. 11(4), pages 289-321, July.
    2. Nicoletta Buratti & Giorgia Profumo & Luca Persico, 2021. "The impact of market orientation on university spin-off business performance," Journal of International Entrepreneurship, Springer, vol. 19(1), pages 104-129, March.
    3. Yagüe-Perales, R.M. & March-Chorda, I., 2013. "Performance analysis of NTBFs in knowledge-intensive industries: Evidence from the human health sector," Journal of Business Research, Elsevier, vol. 66(10), pages 1983-1989.

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    Keywords

    strategy; industries: electronic;

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