The development of innovative technologies in the vitivinicultural sector

Economic growth is impossible without the use of information and communication technologies as they cover increasingly diverse spheres of economic activities and create new opportunities for socio-economic development. Globalization, transformation of consumer behavior, mobility, availability of information are the trends of our time. Digital technologies are reshaping the global economic system, enabling the formation of an efficient digital economy, which will lead to the development of increased investment flows, accumulation of human and financial resources. And the implementation of modern technologies in the vitivinicultural sector will support farmers in managing their business, through various methods, but the end result is maximizing profits with minimal environmental impact. Viticulture is a strategic pillar for the national economy of the Republic of Moldova, being the calling card of Moldova, which traces and highlights the social-cultural values, the economic potential held, the cross-sectoral implications, especially that related to wine tourism. At the same time, the vitivinicultural sector represents an important source of income for a large part of the country's population, especially the rural population. The aim of this research is to study the role and importance of modern technologies in the vitivinicultural sector, the effects produced by innovations and modern technologies in the vitivinicultural sector will be investigated by analyzing EU best practices. The information base of the study consists of statistical databases, reports of organizations in the field, the National Office of Viticulture and Wine, the Ministry of Agriculture and Food Industry, articles of experts in the field, best practices of EU countries. And the methodology applied includes methods of systemic analysis, quantitative and qualitative methods, economic and financial analysis specific to the activity. The research results will demonstrate the importance of implementing modern/innovative technologies leading to the development and modernization of the vitivinicultural sector.