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The rivalry between Traditional Market and Social Commerce Market and a brief study of consumer tendency:An empirical evidence

Author

Listed:
  • Md.Nazmul HOSSAIN

    (East West University,Dhaka,Bangladesh)

  • MHM Imrul KABIR

    (East West University,Dhaka,Bangladesh)

  • Salma AKTER

    (East West University,Dhaka,Bangladesh)

Abstract

This study empirically investigates the competition between the traditional market (TM) and the social commerce market (SCM) based on customer tendency towards product price, quality, availability, design, time convenient, place convenient, comfortable to purchase, show off tendency on social commerce market and recommendations.According to the study, there are several notable differences between TM and SCM, and the tendency to flaunt affects whether or not people buy products from SCM.Even though social commerce markets tend to have higher prices, many still prefer them over traditional markets.This research is the first to examine the conflict between TM and SCM, and its conclusions diverge from those of Singh & Bhatia (2022); when making purchases, SCM customers are more likely to have gotten affected by advertisements or boasting.This study will help policymakers, marketers, and consumers infer the SCM and TM situation.

Suggested Citation

  • Md.Nazmul HOSSAIN & MHM Imrul KABIR & Salma AKTER, 2023. "The rivalry between Traditional Market and Social Commerce Market and a brief study of consumer tendency:An empirical evidence," Romanian Journal of Economics, Institute of National Economy, vol. 56(1(65)), pages 64-87, July.
    • Handle: RePEc:ine:journl:v:56:y:2023:i:65:p:64-87
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    More about this item

    Keywords

    traditional market/local market/physical market; social commerce market/online market; customer satisfaction; customer loyalty; show-off tendency;
    All these keywords.

    JEL classification:

    • C12 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Hypothesis Testing: General
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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