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The factors responsible with corporate reputation: A structural equation modelling approach

Author

Listed:
  • Mihaela Cornelia SANDU

    (Faculty of Business and Administration, University of Bucharest)

Abstract

In recent years, the concept of corporate reputation has gained wide consideration in the academic field as well as in the business world. Companies are very carreful with their corporate reputation because it is the item that can determine competitive advantage and establishes good relations with stakeholders. This study examines the elements that are responsible for corporate reputation. Data used in this study were collected from the responses of people regarding the perceptions about corporate reputation. Structural modelling analysis is used to analyze data and to test hypothesis concerning the factors that are responsible for corporate reputation.

Suggested Citation

  • Mihaela Cornelia SANDU, 2015. "The factors responsible with corporate reputation: A structural equation modelling approach," Romanian Journal of Economics, Institute of National Economy, vol. 40(1(49)), pages 170-183, june.
    • Handle: RePEc:ine:journl:v:40:y:2015:i:49:p:170-183
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    Citations

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    Cited by:

    1. Quang Linh Huynh, 2019. "Link from Organizational Financial Performance to Reputation: The Role of Board Composition," Asian Economic and Financial Review, Asian Economic and Social Society, vol. 9(1), pages 109-117, January.

    More about this item

    Keywords

    corporate reputation; emotional appeal; confirmatory factor analysis; structural equation modelling;
    All these keywords.

    JEL classification:

    • C01 - Mathematical and Quantitative Methods - - General - - - Econometrics
    • C12 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Hypothesis Testing: General
    • C15 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Statistical Simulation Methods: General

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