IDEAS home Printed from https://ideas.repec.org/a/ijr/journl/v4y2016i6p299-306.html
   My bibliography  Save this article

Customer Buying Behavior in the Restaurant Industry: Examining the Model in Fast Food Industry Perspective

Author

Listed:
  • Shahid Zafar

    (University of Gujrat, Pakistan.)

  • Mehtab Ghazi

    (University of Gujrat, Pakistan.)

  • Waqas Akram

    (University of Gujrat, Pakistan.)

Abstract

Purpose: The consumer buying behavior is process of purchasing using and disposing of product and ultimate these factor effect the individual consumer behavior like income, buying habit, marketing activities, personality and education. The purpose of study to identify what factor that influence the customer buying behavior and why people change restaurant on desire and what type of variables that affect the selection of individuals. Methodology: Gujrat city selected as a sample to collect the data and the respondent are the different people who comes there individually and with family in fast food shops and restaurants. Data collect from restaurants according to the availability in Gujrat like, mirch masala, Bhaiya Pizza and from different shops in food street. Findings: Correlation test help to understand the relationship for finding of results while taking as dependent variable and independent variable income, buying, habit personality, marketing activities and education. Recommendations: The current study opens up new insights for policy makers.

Suggested Citation

  • Shahid Zafar & Mehtab Ghazi & Waqas Akram, 2016. "Customer Buying Behavior in the Restaurant Industry: Examining the Model in Fast Food Industry Perspective," International Journal of Economics and Empirical Research (IJEER), The Economics and Social Development Organization (TESDO), vol. 4(6), pages 299-306, June.
    • Handle: RePEc:ijr:journl:v:4:y:2016:i:6:p:299-306
    as

    Download full text from publisher

    File URL: https://tesdo.org/shared/upload/pdf/papers/IJEER,%204_6_,%20299-306.pdf
    Download Restriction: no
    File URL: https://tesdo.org/journal_detail.php?paper_id=294&expand_year=2016
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    Customer buying; Restaurant industry; Fast food;
    All these keywords.

    JEL classification:

    • D1 - Microeconomics - - Household Behavior

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ijr:journl:v:4:y:2016:i:6:p:299-306. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Muhammad Shahbaz (PhD Applied Economics) (email available below). General contact details of provider: https://edirc.repec.org/data/tesdopk.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.