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The Importance Of Social Accounting Information Relative To Financial Accounting Information In Investment Decision-Making

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  • Nik Nazli Nik Ahmad

Abstract

This study empirically tests the use and importance of social accounting information, relative to financial accounting information in investment decision-making within the British Water industry. The study involves an experiment which utilises a computerised investment decision task followed by a questionnaire. Results show that though investors use some social information in their decision-making, they consider financial information to be more important. The study is unique as it uses information board methodology - a tool more commonly found in psychology.

Suggested Citation

  • Nik Nazli Nik Ahmad, 1999. "The Importance Of Social Accounting Information Relative To Financial Accounting Information In Investment Decision-Making," IIUM Journal of Economics and Management, IIUM Journal of Economis and Management, vol. 7(1), pages 93-114, June.
    • Handle: RePEc:ije:journl:v:1:y:7999:i:1:p:93-114
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    More about this item

    JEL classification:

    • C92 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Group Behavior
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M41 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Accounting

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