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Co-creation a Vacation Package Tour: Here Comes the New Chinese Travelers' Wish List!

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  • Le (Mandy) Zhang

    (Yanching Institute of Technology, China)

  • Po-Ju Chen

    (University of Central Florida, U.S.A.)

Abstract

Three friends, who are experienced travelers, planned a custom-tailored vacation package for themselves and three other friends. Due to insufficient resources and inaccurate travel information, tensions rose. Despite the challenges, the friends agreed to explore a vacation based on the emerging trend associated with the Chinese travel market. However, the results were not as they expected. This calls for specialized agents, travel consultants, or individual travel planners to meet the emerging needs of experienced travelers in China. What should the industry do to work with this new segment of the market, in order to co-create value for both parties?

Suggested Citation

  • Le (Mandy) Zhang & Po-Ju Chen, 2017. "Co-creation a Vacation Package Tour: Here Comes the New Chinese Travelers' Wish List!," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 16(3), pages 251-256, December.
    • Handle: RePEc:ijb:journl:v:16:y:2017:i:3:p:251-256
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