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Differential Diffusion of Information Systems Technology in Multinational Enterprises: A Research Model

Author

Listed:
  • Narayan S. Umanath

    (University of Tulsa, USA)

  • Terry L. Campbell

    (International Institute for Management Development, Switzerland)

Abstract

Recorded evidence suggests that information systems technology (IST) can be harnessed at least at a national level to create favorable market asymmetries leading to competitive advantage for the firm. Diffusion of IST over worldwide divisions of a multinational enterprise (MNE) and its ramifications, however, pose a more complex scenario. Economic analyses have been shown to be insufficient to explain why and how diffusion of technology occurs in MNEs. Cultural and political factors at both the organizational and societal (national/regional) levels also influence the diffusion process. Is IST a viable competitive weapon in a worldwide market setting? How diverse are the IST needs of the units of an MNE? Is uniform diffusion of IST across the board a necessary condition for the smooth operation and success of an MNE? How does IST diffuse within an MNE? What are the contingent factors that contribute to the differential rate of diffusion of IST across the units of an MNE? This paper proposes a research model to address these questions.

Suggested Citation

  • Narayan S. Umanath & Terry L. Campbell, 1994. "Differential Diffusion of Information Systems Technology in Multinational Enterprises: A Research Model," Information Resources Management Journal (IRMJ), IGI Global, vol. 7(1), pages 6-19, January.
    • Handle: RePEc:igg:rmj000:v:7:y:1994:i:1:p:6-19
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    Cited by:

    1. Manoj Thomas & Daniela Costa & Tiago Oliveira, 2016. "Assessing the role of IT-enabled process virtualization on green IT adoption," Information Systems Frontiers, Springer, vol. 18(4), pages 693-710, August.
    2. Kevin Zhu & Kenneth L. Kraemer, 2005. "Post-Adoption Variations in Usage and Value of E-Business by Organizations: Cross-Country Evidence from the Retail Industry," Information Systems Research, INFORMS, vol. 16(1), pages 61-84, March.
    3. James J. H. Liou & Ming-Tsang Lu & Shu-Kung Hu & Chia-Hua Cheng & Yen-Ching Chuang, 2017. "A Hybrid MCDM Model for Improving the Electronic Health Record to Better Serve Client Needs," Sustainability, MDPI, vol. 9(10), pages 1-13, October.
    4. Kevin Zhu & Kenneth L. Kraemer & Sean Xu, 2006. "The Process of Innovation Assimilation by Firms in Different Countries: A Technology Diffusion Perspective on E-Business," Management Science, INFORMS, vol. 52(10), pages 1557-1576, October.

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