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A Comparison of American and Indian Consumers' Perceptions of Electronic Commerce

Author

Listed:
  • Craig Van Slyke

    (University of Central Florida, USA)

  • France Belanger

    (Virginia Tech, USA)

  • Varadharajan Sridhar

    (Management Development Institute, India)

Abstract

Electronic commerce is often touted as a global phenomenon. However, most studies of e-commerce have focused on more developed countries. While it is important to understand e-commerce in the context of richer, more developed countries, it also impacts developing countries. Using diffusion of innovation theory, and literature on trustworthiness in e-commerce and dimensions of national culture as theoretical bases, this research investigates how consumers perceive e-commerce differently in India and the United States. Results indicate that Indian and American consumers perceive the relative advantage, ease of use, compatibility, and the demonstrability of results of e-commerce differently. Post hoc analyses reveal there is an association between perceptions of e-commerce and use intentions. This result holds across nationalities, although the pattern of influence differs according to country.

Suggested Citation

  • Craig Van Slyke & France Belanger & Varadharajan Sridhar, 2005. "A Comparison of American and Indian Consumers' Perceptions of Electronic Commerce," Information Resources Management Journal (IRMJ), IGI Global, vol. 18(2), pages 24-40, April.
    • Handle: RePEc:igg:rmj000:v:18:y:2005:i:2:p:24-40
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    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/irmj.2005040102
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    Cited by:

    1. Humphrey M. Sabi & Faith-Michael E. Uzoka & Kehbuma Langmia & Felix N. Njeh & Clive K. Tsuma, 0. "A cross-country model of contextual factors impacting cloud computing adoption at universities in sub-Saharan Africa," Information Systems Frontiers, Springer, vol. 0, pages 1-24.
    2. Faqih, Khaled M.S. & Jaradat, Mohammed-Issa Riad Mousa, 2015. "Assessing the moderating effect of gender differences and individualism-collectivism at individual-level on the adoption of mobile commerce technology: TAM3 perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 22(C), pages 37-52.
    3. Faqih, Khaled M.S., 2022. "Internet shopping in the Covid-19 era: Investigating the role of perceived risk, anxiety, gender, culture, and trust in the consumers’ purchasing behavior from a developing country context," Technology in Society, Elsevier, vol. 70(C).
    4. Faqih, Khaled M.S., 2016. "An empirical analysis of factors predicting the behavioral intention to adopt Internet shopping technology among non-shoppers in a developing country context: Does gender matter?," Journal of Retailing and Consumer Services, Elsevier, vol. 30(C), pages 140-164.
    5. Robert Jeyakumar Nathan & Vijay Victor & Chin Lay Gan & Sebastian Kot, 2019. "Electronic commerce for home-based businesses in emerging and developed economy," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 9(4), pages 463-483, December.
    6. Humphrey M. Sabi & Faith-Michael E. Uzoka & Kehbuma Langmia & Felix N. Njeh & Clive K. Tsuma, 2018. "A cross-country model of contextual factors impacting cloud computing adoption at universities in sub-Saharan Africa," Information Systems Frontiers, Springer, vol. 20(6), pages 1381-1404, December.

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