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Intraorganizational Versus Interorganizational Uses and Benefits of Electronic Mail

Author

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  • Denise J. McManus

    (Wake Forest University, USA)

  • Chetan Sankar

    (Auburn University, USA)

  • Houston H. Carr

    (Auburn University, USA)

  • F. Nelson Ford

    (Auburn University, USA)

Abstract

The success of an organization depends on rapid, reliable, and direct communications within the organization and with the outside world. To determine if electronic mail (e-mail) provides a competitive benefit, a sample of 99 management-level participants in 41 companies responded to a survey that assessed their intraorganizational (internal) and interorganizational (external) uses of e-mail. Through the use of factor analysis and regression methodologies, the researchers investigated whether a significant relationship exists between the internal and external uses and benefits of e-mail. The intraorganizational uses of e-mail indicated a significant and positive relationship with the organizational benefits of e-mail, thus, supporting the electronic exchange of information within organizations.However, the results indicated that interorganizational uses of e-mail did not promote corporate communication outside the company. Thus, managers need to know which communication technology is appropriate for intraorganizational and interorganizational uses.

Suggested Citation

  • Denise J. McManus & Chetan Sankar & Houston H. Carr & F. Nelson Ford, 2002. "Intraorganizational Versus Interorganizational Uses and Benefits of Electronic Mail," Information Resources Management Journal (IRMJ), IGI Global, vol. 15(3), pages 5-13, July.
    • Handle: RePEc:igg:rmj000:v:15:y:2002:i:3:p:5-13
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    1. repec:dau:papers:123456789/7979 is not listed on IDEAS
    2. Sébastien Tran, 2010. "Quand les TIC réussissent trop bien dans les organisations : le cas du courrier électronique chez les managers," Post-Print halshs-00638824, HAL.

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