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Cultural Adaption of Hypermedia: A Contemporary State of the Art of Industrial Practice and Improvements by Multi-Trees

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  • Judith Dödtmann

    (DMCC–Dialog Marketing Competence Center, University of Kassel, Kassel, Germany)

  • Ralf Wagner

    (DMCC–Dialog Marketing Competence Center, University of Kassel, Kassel, Germany)

Abstract

Culturally adapted hypermedia design attracts increasing scientific attention. Complementing the conventional human-computer interaction studies we investigate the current state of companies’ cultural adaptation of their websites. This study evaluates a sample of 215 websites with respect to design and navigational aspects. Subsequently, we discuss the possibilities of structuring hypermedia and enabling the adaptation to culturally bounded user expectations. Moreover, we introduce metrics for assessing navigational burdens and outline the advantages of multi-trees for structuring hypermedia.

Suggested Citation

  • Judith Dödtmann & Ralf Wagner, 2012. "Cultural Adaption of Hypermedia: A Contemporary State of the Art of Industrial Practice and Improvements by Multi-Trees," International Journal of Wireless Networks and Broadband Technologies (IJWNBT), IGI Global, vol. 2(4), pages 41-50, October.
    • Handle: RePEc:igg:jwnbt0:v:2:y:2012:i:4:p:41-50
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