IDEAS home Printed from https://ideas.repec.org/a/igg/jwnbt0/v2y2012i3p42-51.html
   My bibliography  Save this article

Using the Analytic Hierarchy Process Methodology to Assess the Drivers Affecting the Implementation of Interactive Digital Television as a Commerce Platform

Author

Listed:
  • Ching Ju Chao

    (National University of Tainan, Tainan City, Taiwan)

  • Chad Lin

    (Curtin University, Bentley, WA, Australia)

  • Hao Chiang Koong Lin

    (National University of Tainan, Tainan City, Taiwan)

  • Chyi Lin Shen

    (Dachan Great Wall Group, Taipei, Taiwan)

  • Cheng Hung Wang

    (National University of Tainan, Tainan City, Taiwan)

Abstract

Interactive Digital Television (IDTV) service providers have been looking for ways to maintain their competitive advantage in the marketplace. To do this, IDTV service providers need to carefully evaluate the drivers affecting their existing commercial operations and practices. Hence, this study was undertaken to investigate various adoption drivers for IDTV commerce. A combination of research methods and tools (literature search, semi-structured interviews, mail survey, and the analytic hierarchy process (AHP)) were utilized to identify, examine, analyze, and rank the major adoption drivers for IDTV commerce. The results indicated that the development and implementation of IDTV commerce should be managed and operated in-house. The results also showed that AHP was a powerful tool in assisting decision makers in arriving at the best decision, particular for the IDTV service providers.

Suggested Citation

  • Ching Ju Chao & Chad Lin & Hao Chiang Koong Lin & Chyi Lin Shen & Cheng Hung Wang, 2012. "Using the Analytic Hierarchy Process Methodology to Assess the Drivers Affecting the Implementation of Interactive Digital Television as a Commerce Platform," International Journal of Wireless Networks and Broadband Technologies (IJWNBT), IGI Global, vol. 2(3), pages 42-51, July.
    • Handle: RePEc:igg:jwnbt0:v:2:y:2012:i:3:p:42-51
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/ijwnbt.2012070104
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jwnbt0:v:2:y:2012:i:3:p:42-51. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.