IDEAS home Printed from https://ideas.repec.org/a/igg/jthi00/v9y2013i4p20-40.html
   My bibliography  Save this article

Like, Share, Recommend: Smartphones as a Self-Broadcast and Self-Promotion Medium of College Students

Author

Listed:
  • Franklin N. A. Yartey

    (Communication Department, University of Dubuque, Dubuque, IA, USA)

  • Louisa Ha

    (Department of Telecommunications, Bowling Green State University, Bowling Green, OH, USA)

Abstract

In this study, the authors examine the use of smart phones for self-broadcasting among college students based on motivation and network externalities theories. The authors propose that smartphones have changed telephones from a point-to-point interpersonal medium to a broadcast medium for individuals to disseminate information to their networks through the use of social media. The authors hypothesized that the more friends and followers a student has on Facebook and Twitter respectively, the more likely the student will use friends and followers as self-broadcasting mediums from their smartphones. The hypothesis was supported based on survey data collected at a public university. The study also discusses the social implications of using smartphones as a broadcast and self-promotion medium.

Suggested Citation

  • Franklin N. A. Yartey & Louisa Ha, 2013. "Like, Share, Recommend: Smartphones as a Self-Broadcast and Self-Promotion Medium of College Students," International Journal of Technology and Human Interaction (IJTHI), IGI Global, vol. 9(4), pages 20-40, October.
    • Handle: RePEc:igg:jthi00:v:9:y:2013:i:4:p:20-40
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/ijthi.2013100102
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jthi00:v:9:y:2013:i:4:p:20-40. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.