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Online Trust and Health Information Websites

Author

Listed:
  • Cynthia L. Corritore

    (College of Business, Creighton University, Omaha, NE, USA)

  • Susan Wiedenbeck

    (iSchool, Drexel University, Philadelphia, PA, USA)

  • Beverly Kracher

    (College of Business, Creighton University, Omaha, NE, USA)

  • Robert P. Marble

    (College of Business, Creighton University, Omaha, NE, USA)

Abstract

Health care websites are important to people managing their health. But the quality of the information on health care websites varies, so it’s hard for users to decide whether to trust their information. This study develops and tests a model of the factors influencing users’ initial trust of a health care website. The factors are perceived credibility, risk, and ease of use. A survey instrument was developed to test the model with 176 participants who interacted with a health care website. It had strong statistical reliability and validity, and the model showed a statistically strong fit to the data. Users’ website trust was significantly explained by users’ perceptions of website credibility, ease of use, and risk. Ease of use directly predicted trust, and affected trust indirectly through credibility. Credibility was a direct predictor of trust and an indirect predictor of trust through risk. Variance explained by the model was high, 0.73.

Suggested Citation

  • Cynthia L. Corritore & Susan Wiedenbeck & Beverly Kracher & Robert P. Marble, 2012. "Online Trust and Health Information Websites," International Journal of Technology and Human Interaction (IJTHI), IGI Global, vol. 8(4), pages 92-115, October.
  • Handle: RePEc:igg:jthi00:v:8:y:2012:i:4:p:92-115
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    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jthi.2012100106
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    Cited by:

    1. Diana-Cezara Toader & Grațiela Boca & Rita Toader & Mara Măcelaru & Cezar Toader & Diana Ighian & Adrian T. Rădulescu, 2019. "The Effect of Social Presence and Chatbot Errors on Trust," Sustainability, MDPI, vol. 12(1), pages 1-24, December.
    2. Gong, Yingli & Wang, Hongwei & Xia, Qiangwei & Zheng, Lijuan & Shi, Yunxiang, 2021. "Factors that determine a Patient's willingness to physician selection in online healthcare communities: A trust theory perspective," Technology in Society, Elsevier, vol. 64(C).
    3. Kostagiolas, Petros & Korfiatis, Nikolaos & Kourouthanasis, Panos & Alexias, Georgios, 2014. "Work-related factors influencing doctors search behaviors and trust toward medical information resources," International Journal of Information Management, Elsevier, vol. 34(2), pages 80-88.

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