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Understanding the Technology Receptivity in Higher Education: Evidence From the UAE

Author

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  • Fauzia Jabeen

    (College of Business, Abu Dhabi University, UAE)

  • Mehmood Khan

    (College of Business, Abu Dhabi University, UAE)

  • Syed Zamberi Ahmad

    (College of Business, Abu Dhabi University, UAE)

Abstract

This article seeks to investigate factors that predict students' attitudes and intentions to use technology in higher education in the UAE context. A survey research was conducted on a sample of public and private University students using blackboard learn system and other educational technologies in the UAE. A model was developed, and structural equation modeling was used to ascertain the goodness of fit of the model. Computer literacy, ease of use and usefulness were hypothesized to impact the electronic satisfaction and retention of a student with Blackboard and other technology based educational platforms. Perceived usefulness and perceived computer literacy to e-satisfaction and retention was found to be statistically significant. This paper emphasizes technology implementation and receptivity in higher education students in a developing country context, and makes tentative suggestions and recommendations on how policy makers might respond to current and future technology needs.

Suggested Citation

  • Fauzia Jabeen & Mehmood Khan & Syed Zamberi Ahmad, 2018. "Understanding the Technology Receptivity in Higher Education: Evidence From the UAE," International Journal of Technology and Human Interaction (IJTHI), IGI Global, vol. 14(3), pages 39-52, July.
    • Handle: RePEc:igg:jthi00:v:14:y:2018:i:3:p:39-52
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    Cited by:

    1. Konstantinos Dendrinos & George Spais, 2024. "An investigation of selected UTAUT constructs and consumption values of Gen Z and Gen X for mobile banking services and behavioral intentions to facilitate the adoption of mobile apps," Journal of Marketing Analytics, Palgrave Macmillan, vol. 12(3), pages 492-522, September.

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