IDEAS home Printed from https://ideas.repec.org/a/igg/jthi00/v13y2017i2p57-69.html
   My bibliography  Save this article

The Effects of Network Externality and Flow Experience on Mobile SNS Continuance

Author

Listed:
  • Tao Zhou

    (School of Management, Hangzhou Dianzi University, Hangzhou, China)

Abstract

Facilitating users' continuance usage and retaining them are crucial to the success of mobile social networking sites (SNS). Drawing on both perspectives of network externality and flow, this research examined the factors affecting mobile SNS continuance usage. Network externality includes two factors: referent network size and perceived complementarity, which represent direct externality and indirect externality, respectively. The results indicated that both factors of network externality have significant effects on flow, which further affects satisfaction and continuance usage. The results imply that service providers need to deliver a positive network externality and an engaging experience in order to facilitate users' continuance usage.

Suggested Citation

  • Tao Zhou, 2017. "The Effects of Network Externality and Flow Experience on Mobile SNS Continuance," International Journal of Technology and Human Interaction (IJTHI), IGI Global, vol. 13(2), pages 57-69, April.
    • Handle: RePEc:igg:jthi00:v:13:y:2017:i:2:p:57-69
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJTHI.2017040104
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Yumei Luo & Guiping Wang & Yuwei Li & Qiongwei Ye, 2021. "Examining Protection Motivation and Network Externality Perspective Regarding the Continued Intention to Use M-Health Apps," IJERPH, MDPI, vol. 18(11), pages 1-17, May.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jthi00:v:13:y:2017:i:2:p:57-69. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.