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The Influence of Social Networks on E-Reputation: How Sportspersons Manage the Relationship with Their Online Community

Author

Listed:
  • Sylvaine Castellano

    (ESG Management School, Paris, France)

  • Insaf Khelladi

    (ICN Business School, Nancy, France)

  • Amélie Chipaux

    (ESG Management School, Paris, France)

  • Célia Kupferminc

    (ESG Management School, Paris, France)

Abstract

With the increased importance of the Internet and the use of social media, new opportunities and challenges emerge to manage the relationship with audiences and online communities. While the professional world already acknowledged such dynamics, further analysis is needed in the academic scene. A survey conducted in the sports setting shows that the perception of social networks influences athletes' e-reputation. However, the motives for following athletes online have no influence on their e-reputation. Finally, the results highlight that e-reputation is not affected by negative content on the internet. This research has both academic and managerial contributions regarding online reputation and social media.

Suggested Citation

  • Sylvaine Castellano & Insaf Khelladi & Amélie Chipaux & Célia Kupferminc, 2014. "The Influence of Social Networks on E-Reputation: How Sportspersons Manage the Relationship with Their Online Community," International Journal of Technology and Human Interaction (IJTHI), IGI Global, vol. 10(4), pages 65-79, October.
    • Handle: RePEc:igg:jthi00:v:10:y:2014:i:4:p:65-79
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