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Influences of Demographic Information as Moderating Factors in Adoption of M-Learning

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  • Elaheh Yadegaridehkordi

    (Universiti Teknologi Malaysia, Malaysia)

  • Noorminshah A. Iahad

    (Universiti Teknologi Malaysia, Malaysia)

Abstract

In today’s world, interests of mobile devices for educational processes anytime and anywhere has been on the rise. However, adoption of this new technology by students is complicated. The purpose of this study is to examine the factors that influence the adoption of M-learning by students and to propose an appropriate model for its adoption. Three external variables, namely Perceived Mobility Value, Prior Use of Electronic Learning and Self-efficacy, were incorporated into the Technology Acceptance Model and tested in Universiti Teknologi Malaysia. Quantitative research approach was used to survey 350 students. Empirical data from multiple regression analyses indicates that Perceived Usefulness, Perceived Ease of use, Perceived Mobility Value, Prior Use of Electronic Learning, Self-efficacy, and Attitude toward using, can positively affect the adoption of M-learning. Results are explored further in this study

Suggested Citation

  • Elaheh Yadegaridehkordi & Noorminshah A. Iahad, 2012. "Influences of Demographic Information as Moderating Factors in Adoption of M-Learning," International Journal of Technology Diffusion (IJTD), IGI Global, vol. 3(1), pages 8-21, January.
    • Handle: RePEc:igg:jtd000:v:3:y:2012:i:1:p:8-21
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    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jtd.2012010102
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    Cited by:

    1. Yadegaridehkordi, Elaheh & Hourmand, Mehdi & Nilashi, Mehrbakhsh & Shuib, Liyana & Ahani, Ali & Ibrahim, Othman, 2018. "Influence of big data adoption on manufacturing companies' performance: An integrated DEMATEL-ANFIS approach," Technological Forecasting and Social Change, Elsevier, vol. 137(C), pages 199-210.

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