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Forecasting the Imminent Market Shares Pertinent to HTC Corporation Domestically: The Vanguard Regarding Taiwan’s Smartphone Industry

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  • Yi-Fen Chen

    (Chung Yuan Christian University, Taiwan)

  • Chang-Lung Hsieh

    (Ming Chuan University, Taiwan)

  • Chia-Wen Tsai

    (Ming Chuan University, Taiwan)

  • Wen-Yu Chen

    (Chinese Culture University, Taiwan)

  • Wei-Hung Lin

    (Chung Yuan Christian University, Taiwan)

Abstract

The development of the smartphone will intensify in the future. Recently, many Taiwan’s manufacturers are investing in the smartphone market. The present research used the grey envelope analysis to forecast the smartphone industry market share of High Tech Computer Corporation (HTC) in Taiwan. The average residual error of up and down envelope is 6.1825% from 2003 to 2007, and the predicted market share in 2012 is 3.334%. The forecasting results showed that the market share of HTC will decrease in the future. The founding of research offers meaningful information for HTC to decide the new strategy. For government, the result could also help to implement adequate policies to support the development of smartphone industry in the future.

Suggested Citation

  • Yi-Fen Chen & Chang-Lung Hsieh & Chia-Wen Tsai & Wen-Yu Chen & Wei-Hung Lin, 2012. "Forecasting the Imminent Market Shares Pertinent to HTC Corporation Domestically: The Vanguard Regarding Taiwan’s Smartphone Industry," International Journal of Technology Diffusion (IJTD), IGI Global, vol. 3(1), pages 1-7, January.
    • Handle: RePEc:igg:jtd000:v:3:y:2012:i:1:p:1-7
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