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Perceived Usefulness and Ease of Use of Mobile Government Services: The Moderating Impact of Electronic Word of Month (eWOM)

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  • Isaac Kofi Mensah

    (School of Economics and Management, Jiangxi University of Science and Technology, Ganzhou, China)

Abstract

This study examined the moderating effect of electronic word of mouth (eWOM) communications on the relationship between the perceived usefulness (PU) and perceived ease of use (PEOU) of mobile government services and the intention to use mobile government services. The Technology Acceptance Model was used as the theoretical framework and the data analysis was done with SPSS. The results have shown that there was a significant moderating impact of eWOM on both the relationship between PU and PEOU and the intention to use mobile government services. In addition, perceived usefulness and perceived ease of use of mobile government service were significant in determining the intention to use mobile government services. Also, PEOU was found to be a determinant of the PU of mobile government services. The implications of these findings are discussed.

Suggested Citation

  • Isaac Kofi Mensah, 2020. "Perceived Usefulness and Ease of Use of Mobile Government Services: The Moderating Impact of Electronic Word of Month (eWOM)," International Journal of Technology Diffusion (IJTD), IGI Global, vol. 11(1), pages 1-16, January.
    • Handle: RePEc:igg:jtd000:v:11:y:2020:i:1:p:1-16
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    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJTD.2020010101
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    Cited by:

    1. Carolina Pontones-Rosa & Rosario Perez-Morote & Montserrat Nunez-Chicharro & Inmaculada Alonso-Carrillo, 2023. "E-government in Depopulated Rural Areas. An Approach to the Reality of Spanish Municipalities," Population Research and Policy Review, Springer;Southern Demographic Association (SDA), vol. 42(4), pages 1-34, August.

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