A Triad of Crisis Communication in the United States: Social Networks for Social Change in the Obama Era

The United States experienced a core-shaking tumble from their pedestal of superpower at the beginning of the 21st century, facing three intertwined crises which revealed a need for change: the financial system collapse, lack of proper healthcare and government turmoil, and growing impatience with the War on Terror. This paper explores the American governments’ and citizens’ use of social network sites (SNS), namely Facebook and YouTube, to conceptualize and debate about national crises, in order to bring about social change, a notion that is synonymous with societal improvement on a national level. Drawing on democratic theories of communication, the public sphere, and emerging scholarship on the Right to Communicate, this study reveals the advantageous nature of SNS for political means: from citizen to citizen, government to citizen, and citizen to government. Furthermore, SNS promote government transparency, and provide citizens with a forum to pose questions to the White House, exchange ideas, and generate goals and strategies necessary for social change. While it remains the government’s responsibility to promote such exchanges, the onus remains with citizens to extend their participation to active engagement outside of SNS if social change is to occur. The Obama Administration’s unique affinity to SNS usage is explored to extrapolate knowledge of SNS in a political context during times of crises.