IDEAS home Printed from https://ideas.repec.org/a/igg/jssmet/v2y2011i3p1-19.html
   My bibliography  Save this article

The Impact of E-Retail Environment Characteristics on E-Satisfaction and Purchase Intent

Author

Listed:
  • Jung-Hwan Kim

    (University of South Carolina, USA)

  • Minjeong Kim

    (Oregon State University, USA)

  • Jay Kandampully

    (The Ohio State University, USA)

Abstract

The purpose of this research is to determine the key dimensions of e-retail environment characteristics which affect consumer e-satisfaction and purchase intent and to examine the mediating role of e-satisfaction and the moderating effects of consumers’ previous e-shopping experience on the relationship between e-retail environment characteristics and consumer responses. The study focused on young adults ranging in age from 18 to 25. The results showed that convenience, customization, security/privacy, web appearance and entertainment value were the key characteristics of e-retail environment impacting e-satisfaction. E-satisfaction fully mediated the effects of e-retail environment characteristics on online purchase intent. Prior e-shopping experience was found to moderate the relationships among the key dimensions of e-retail environment, e-satisfaction, and e-purchase intent. The findings of this study add to the existing literature on e-service quality by focusing on e-retail environment characteristics beyond products and prices, and further by providing e-retailers with practical implications as to how they can improve their website environments for successful e-retailing business.

Suggested Citation

  • Jung-Hwan Kim & Minjeong Kim & Jay Kandampully, 2011. "The Impact of E-Retail Environment Characteristics on E-Satisfaction and Purchase Intent," International Journal of Service Science, Management, Engineering, and Technology (IJSSMET), IGI Global, vol. 2(3), pages 1-19, July.
    • Handle: RePEc:igg:jssmet:v:2:y:2011:i:3:p:1-19
    as

    Download full text from publisher

    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/jssmet.2011070101
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sharma, Dheeraj & Verma, Varsha, 2014. "Consumers' Need for Uniqueness: A Cross-Cultural Validation," IIMA Working Papers WP2014-03-20, Indian Institute of Management Ahmedabad, Research and Publication Department.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:igg:jssmet:v:2:y:2011:i:3:p:1-19. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Journal Editor (email available below). General contact details of provider: https://www.igi-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.