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A Study of the Motivation of Collaborative Consumption and the Moderating Effect of Perceived Social Distance

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  • Youngkeun Choi

    (Sangmyung University, South Korea)

Abstract

The purpose of the present study was to examine the relationships between motivation factors and collaborative consumption engagement and explore the moderating effect of perceived social distance on that relationship. For this, the present study collected data from 228 college students in South Korean through a survey method. In the results, first, the more enjoyment or reputation participants perceive in collaborative consumption platforms, the more they are engaged in collaborative consumption. Second, a positive relationship between perceived enjoyment and collaborative consumption engagement is stronger for participants in collaborative consumption platforms high rather than low in perceived social distance. However, the perceived social distance was found to have no significance in the relationship between perceived reputation and collaborative consumption engagement.

Suggested Citation

  • Youngkeun Choi, 2022. "A Study of the Motivation of Collaborative Consumption and the Moderating Effect of Perceived Social Distance," International Journal of Service Science, Management, Engineering, and Technology (IJSSMET), IGI Global, vol. 13(1), pages 1-12, January.
    • Handle: RePEc:igg:jssmet:v:13:y:2022:i:1:p:1-12
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    References listed on IDEAS

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    1. MacKenzie, Scott B. & Podsakoff, Philip M., 2012. "Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies," Journal of Retailing, Elsevier, vol. 88(4), pages 542-555.
    2. Youngkeun Choi, 2021. "A Study of the Antecedents of e-WOM in Social Commerce Platform," International Journal of Service Science, Management, Engineering, and Technology (IJSSMET), IGI Global, vol. 12(1), pages 62-76, January.
    3. Rachid Sadgui & Mohamed Benchekara, 2018. "Cooperation in Incremental Innovation Activities: An Empirical Analysis of Moroccan Firms," International Journal of Service Science, Management, Engineering, and Technology (IJSSMET), IGI Global, vol. 9(3), pages 48-61, July.
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