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Trust Management: Social vs. Digital Identity

Author

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  • Vikas Kumar

    (Chaudhary Bansi Lal University, Bhiwani, India)

  • Prasann Pradhan

    (Shri Venkateshwara University, Gajraula, India)

Abstract

Trust and identity are the fundamental issues to both the social as well as digital environments. An individual or a group require both of these identities to recognize, interact, and communicate in the present day social and digital worlds. In the social environment, the concept of trust and identity are different than in digital environments, but without a clear sense of identity, there can be a no ground for building the trust. Trust is helpful in supporting the identity to survive and to build relations with other identity in a particular environment. Trust management on the other hand provides a basis to establish the trust and ensure its continuity and longevity. This article compares the social and digital identities with respect to trust issues in the present-day digital scenario. Characteristics, identification process, and lifecycle of both the identities have been presented along with the threats. The work is very helpful in mapping the social scenario to the digital scenario.

Suggested Citation

  • Vikas Kumar & Prasann Pradhan, 2020. "Trust Management: Social vs. Digital Identity," International Journal of Service Science, Management, Engineering, and Technology (IJSSMET), IGI Global, vol. 11(4), pages 26-44, October.
    • Handle: RePEc:igg:jssmet:v:11:y:2020:i:4:p:26-44
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    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJSSMET.2020100102
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    Cited by:

    1. Kumar, Vikas & Ayodeji, Ogunmola Gabriel, 2021. "E-retail factors for customer activation and retention: An empirical study from Indian e-commerce customers," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).

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