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An Innovative Information Technology Educational Framework Based on Embodied Cognition and Sensory Marketing

Author

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  • Jack M. Rappaport

    (Brilliance Consulting, Ambler, USA)

  • Stephen B. Richter

    (Computer Science Department, West Chester University, West Chester, USA)

  • Dennis T. Kennedy

    (Management and Leadership Department, La Salle University, Philadelphia, USA)

Abstract

This article describes and implements an innovative framework for information technology (IT) education. The proposed framework creates metaphors for various IT topics using music. The theory of embodied cognition or grounded cognition argues that all aspects of cognition, including decision making, are shaped by aspects of the body. Various theories of neuroscience, the interdisciplinary study of the nervous system, are used to explain how the brain processes the information and multi-modal stimuli generated by the authors' model. The framework proposed in this article can also be considered a form of sensory marketing, which is also based upon embodied cognition, theories of neuroscience and the cognitive significance of metaphors. The model was implemented at the secondary and university levels using both a formative and summative evaluation process. The survey results support the theoretical arguments supplied by many theories of embodied cognition and neuroscience.

Suggested Citation

  • Jack M. Rappaport & Stephen B. Richter & Dennis T. Kennedy, 2018. "An Innovative Information Technology Educational Framework Based on Embodied Cognition and Sensory Marketing," International Journal of Strategic Decision Sciences (IJSDS), IGI Global, vol. 9(2), pages 85-106, April.
    • Handle: RePEc:igg:jsds00:v:9:y:2018:i:2:p:85-106
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    Cited by:

    1. Dina Mardhatilah & Azizah Omar & Ramayah Thurasamy & Rosa Prafitri Juniarti, 2023. "Digital Consumer Engagement: Examining the Impact of Audio and Visual Stimuli Exposure in Social Media," Information Management and Business Review, AMH International, vol. 15(4), pages 94-108.

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