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The Development and Measurement of a Customer Satisfaction Index (E-CSI) in Electronic Banking: An Application to the Central Vietnam Region

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Listed:
  • Le Van Huy

    (Department of Marketing, University of Economics - The University of Danang, Danang, Vietnam)

  • Pham Long

    (School of Management, College of Business & Social Sciences, University of Louisiana at Monroe, USA)

  • Aidan O'Connor

    (ESCEM, Poitiers, France &Universität Osnabrück, Osnabrück, Germany)

  • Pham Dinh Tuyen

    (University of Westminster, London, UK)

Abstract

In the current technological age, once traditional means of delivering services to customers are losing its dominant position, the application of the Internet has evolved as an innovatively supporting alternative for attracting customers, especially in banking service. In that aspect, customers' perception of online banking service through the delivery of website quality (Webqual) remains the main concern for bank's managers in Vietnamese banking system because customers are easily inclined to another banking service provider due to their poor website-operated experience. Based on the evaluation of factors influencing on banking website quality, its relationship to customer satisfaction and retention, this article suggests the measurement of electronic Customer Satisfaction Index (e-CSI) of perceived banking website quality by three most developed banks of Vietinbank, Vietcombank and BIDV in central Vietnam, from which provides insights that may be useful for improving the quality of online banking service.

Suggested Citation

  • Le Van Huy & Pham Long & Aidan O'Connor & Pham Dinh Tuyen, 2017. "The Development and Measurement of a Customer Satisfaction Index (E-CSI) in Electronic Banking: An Application to the Central Vietnam Region," International Journal of Strategic Decision Sciences (IJSDS), IGI Global, vol. 8(3), pages 45-58, July.
    • Handle: RePEc:igg:jsds00:v:8:y:2017:i:3:p:45-58
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