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Harnessing New Product Development Processes through Strategic Thinking Initiatives

Author

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  • S. Asiya Z. Kazmi

    (Department of Production, University of Vaasa, Vaasa, Finland)

  • Marja Naarananoja

    (Department of Production, University of Vaasa, Vaasa, Finland)

  • Juha Kytola

    (Ship Power, Fleets Corner, Wärtsilä, Poole, United Kingdom)

Abstract

This paper evaluates the role of strategic thinking to support multinational organization's new product development initiatives. Furthermore, it emphases how organizational commitment to empower its work team's leadership capability can be highlighted in the form of weak areas through specialized survey. The research outcomes highlighted the gaps in the subject organization's NPD initiatives through drawing attention to the grey areas present in the overall corporate strategic leadership environment of its three targeted work locations (i.e. Finland, the UK, and -Norway). Such areas include the potential of the company's internal communication system, data collection and record keeping capability, management's approach to the potential of new idea generation and employees' empowerment. The referred areas are directly linked to the subject company's new product development strategy, corporate initiatives and operational growth.

Suggested Citation

  • S. Asiya Z. Kazmi & Marja Naarananoja & Juha Kytola, 2015. "Harnessing New Product Development Processes through Strategic Thinking Initiatives," International Journal of Strategic Decision Sciences (IJSDS), IGI Global, vol. 6(3), pages 28-48, July.
    • Handle: RePEc:igg:jsds00:v:6:y:2015:i:3:p:28-48
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