A Qualitative Systems Thinking Approach in Understanding the Implementation of Innovation on Construction Projects

As a leverage to improve productivity and to gain competitive advantage, the concept of innovation has been evolving as an additional dimension in construction apart from the cost, quality and time factors. However, owing to the very nature of the industry and production practices, the rate of innovation in construction is reported to be slower than expected. This paper considers that the source of the problem of the low rate of innovation in construction could be traced in the behaviour of construction firms especially at the production (project) level. The fundamental questions of “why” the construction firms would initiate and implement innovation and “how” the firms would behave and interact during the initiation and implementation process are addressed. A qualitative systems thinking model was developed to depict the behaviour of and interaction among the individual parties that get involved in implementation of innovation on construction projects. Four main sets of feedback loops were developed to explain the dynamics of implementation process of construction innovation. On the feedback loop model, judgment and decision points were identified. The understanding of these points could help in finding the ways to foster innovation in construction.