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Understanding Continuance Usage of Mobile Social Network Sites

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  • Tao Zhou

    (School of Management, Hangzhou Dianzi University, Hangzhou, CN)

Abstract

Retaining users and facilitating their continuance usage are crucial to the success of mobile social network sites. The purpose of this research is to identify the factors affecting continuance usage of mobile social network sites. The results indicated that both system quality and service quality affect trust, which in turn affects flow experience and privacy concern. In addition, privacy policy can help mitigate privacy concern. Trust, flow and privacy concern determine continuance usage. The results imply that service providers need to improve users' experience and mitigate their privacy concern in order to facilitate their continuance usage.

Suggested Citation

  • Tao Zhou, 2016. "Understanding Continuance Usage of Mobile Social Network Sites," International Journal of Mobile Human Computer Interaction (IJMHCI), IGI Global, vol. 8(3), pages 38-51, July.
    • Handle: RePEc:igg:jmhci0:v:8:y:2016:i:3:p:38-51
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    File URL: http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/IJMHCI.2016070103
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