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An Empirical Study of Smartphone User Behavior: The Effect of Innovation Characteristics, Brand Equity and Social Influence

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  • Chin-Lung Hsu

    (Department of Information Management, National Taipei University of Business, Taipei, Taiwan)

  • Judy Chuan-Chuan Lin

    (Department of Computer Science and Information Management, Soochow University, Taipei, Taiwan)

Abstract

This study investigates determinants of the adoption behavior of smartphone users. Despite the increasing number of smartphone users, the literature on information technology usage has paid little attention to the motivation behind smartphone adoption. This study identifies three determinants of smartphone adoption behavior: innovative characteristics, brand equity and social influences. Data were collected from 293 smartphone users. The analytical results have indicated that users choose to use smartphone not only for its usefulness, enjoyment and compatibility to their lifestyle (i.e. innovative characteristics), but also for its cost effectiveness (i.e. brand equity). Additionally, users will search for related information for the suitability of their adoption decisions (i.e. social influence). Together, the above factors account for over 60 percent of adoption behaviors. Moreover, the findings also indicate that perceptions of use varied over the innovation diffusion stage. Implications and suggestions for practitioners are also discussed.

Suggested Citation

  • Chin-Lung Hsu & Judy Chuan-Chuan Lin, 2015. "An Empirical Study of Smartphone User Behavior: The Effect of Innovation Characteristics, Brand Equity and Social Influence," International Journal of Mobile Human Computer Interaction (IJMHCI), IGI Global, vol. 7(1), pages 1-24, January.
    • Handle: RePEc:igg:jmhci0:v:7:y:2015:i:1:p:1-24
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