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Virtual Communities as Narrative Networks: Developing a Model of Knowledge Creation for Crowdsourced Environments

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  • Michael R. Weeks

    (Department of Management, Sykes College of Business, The University of Tampa, Tampa, FL, USA)

  • Natasha F. Veltri

    (Department of Information & Technology Management, Sykes College of Business, The University of Tampa, Tampa, FL, USA)

Abstract

This paper extends our understanding of knowledge creation in virtual communities of practice by examining crowdsourcing activities that enable knowledge creation in these social structures. An interpretive methodology, narrative networks analysis, is used to systematically study the narratives of discussion forums in a virtual community. The virtual community studied is voluntary for the participants, and open to anyone. Through the analysis of the narrative, a model of knowledge creation is developed that identifies types of evidentiary knowledge contributions, as well as conversation mitigators that help or hinder knowledge creation within the community. Knowledge is a primary attraction of a virtual community for many of its members, and this study aims to understand how knowledge is shared and created in such voluntary communities of practice. The model highlights elements that enhance and impair knowledge creation in this type of crowdsourced environment.

Suggested Citation

  • Michael R. Weeks & Natasha F. Veltri, 2013. "Virtual Communities as Narrative Networks: Developing a Model of Knowledge Creation for Crowdsourced Environments," International Journal of Knowledge Management (IJKM), IGI Global, vol. 9(1), pages 21-41, January.
    • Handle: RePEc:igg:jkm000:v:9:y:2013:i:1:p:21-41
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