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Using the Analytic Hierarchy Process to Examine a Travel Destination for a Parent-Child Trip

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  • Han-Chen Huang

    (Department of Tourism and MICE, Chung Hua University, Hsinchu, Taiwan)

  • Cheng-I Hou

    (Department of Tourism and MICE, Chung Hua University, Hsinchu, Taiwan)

  • I-Ying Chang

    (Department of Tourism and MICE, Chung Hua University, Hsinchu, Taiwan)

  • Su-Ling Wu

    (Department of Leisure Management, Yu Da University of Science and Technology, Miaoli, Taiwan)

  • Tsai-Li Chen

    (Department of Leisure Management, Yu Da University of Science and Technology, Miaoli, Taiwan)

Abstract

This article aims to determine married women's decision criteria for choosing a travel destination for a parent-child trip and find the relative weights of these decision criteria. A literature review was conducted to construct a preliminary structure of decision criteria for choosing a travel destination. Furthermore, two rounds of Delphi questionnaire surveys involving seven experts in the tourism industry were conducted through email correspondence. A analytic hierarchy process questionnaire survey was carried out upon the structure of decision criteria for choosing a travel destination. This survey found that the 18 key decision criteria for choosing a travel destination for a parent-child trip could be categorized into the following four categories: psychological needs, recreational resources, human and cultural elements, and travel costs. Based on the research results, this article proposes implications on planning a parent-child trip and suggestions for future research as a reference for relevant authorities and future researchers.

Suggested Citation

  • Han-Chen Huang & Cheng-I Hou & I-Ying Chang & Su-Ling Wu & Tsai-Li Chen, 2018. "Using the Analytic Hierarchy Process to Examine a Travel Destination for a Parent-Child Trip," International Journal of Knowledge-Based Organizations (IJKBO), IGI Global, vol. 8(2), pages 1-17, April.
    • Handle: RePEc:igg:jkbo00:v:8:y:2018:i:2:p:1-17
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