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An Innovative Design Approach to New Service Development Learning Processes

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  • Shai Rozenes

    (Department of Industrial Engineering and Management, Afeka Tel Aviv Academic College of Engineering, Tel Aviv, Israel)

  • Ida Kukliansky

    (Department of Industrial Engineering and Management, Ruppin Academic Center, Emek-Hefer, Israel)

Abstract

The new service development discipline is expanding within many business activities. This discipline can facilitate strivings toward successful accomplishment of a sustainable entrepreneurship. Therefore, many academic institutes teach courses within this domain. This study presents a novel approach that educates engineering students to become successful entrepreneurs based on contextual learning. This approach embeds a practical project within the academic program. The student has to implement the academic know-how into the embedded project. The study utilizes a quantitative tool to measure the students' response to the approach. The results indicate that the students were satisfied with the approach.

Suggested Citation

  • Shai Rozenes & Ida Kukliansky, 2014. "An Innovative Design Approach to New Service Development Learning Processes," International Journal of Information Systems in the Service Sector (IJISSS), IGI Global, vol. 6(4), pages 27-39, October.
    • Handle: RePEc:igg:jisss0:v:6:y:2014:i:4:p:27-39
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