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Technology Fears: A Study of e-Commerce Loyalty Perception by Jordanian Customers

Author

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  • Ahmad Khasawneh

    (Hashemite University, Jordan)

  • Mohammad Bsoul

    (Hashemite University, Jordan)

  • Ibrahim Obeidat

    (Hashemite University, Jordan)

  • Iyad Al Azzam

    (Yarmouk University, Jordan)

Abstract

The Internet and all other types of networks have changed life in general and doing business in particular, and as a result, many companies are now conducting and transferring their businesses online. In this paper, the authors evaluate whether loyalty issues are the major obstacles to the growth of e-commerce in Jordan. A survey conducted for the study reveals that technology fears are major barriers to loyalty in Internet banking and e-commerce activities among consumers. The results suggest that unless the technology fears of adopters are acknowledged, some of them are not successful.

Suggested Citation

  • Ahmad Khasawneh & Mohammad Bsoul & Ibrahim Obeidat & Iyad Al Azzam, 2010. "Technology Fears: A Study of e-Commerce Loyalty Perception by Jordanian Customers," International Journal of Information Systems in the Service Sector (IJISSS), IGI Global, vol. 2(2), pages 70-77, April.
    • Handle: RePEc:igg:jisss0:v:2:y:2010:i:2:p:70-77
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